NATIONAL SHOPPING SERVICE CHOOSES BRODEUR WORLDWIDE

When: 8-31-2004
Where: PRNewswire- USA
Link: None

Agency to use Public Relations and Marketing Communications to Promote
Benefits of mystery shopping for Retail Organizations

BOSTON, Aug. 31 /PRNewswire-FirstCall/ -- Brodeur Worldwide, a unit of
Omnicom Group (NYSE: OMC), has been selected by National Shopping Service as
its strategic communications partner and agency of record. National Shopping
Service is a leading provider of customizable mystery shopping services, a
nearly $1.5 billion global industry. It chose Brodeur Worldwide for its
experience promoting business technology products and services and its
tightly-integrated worldwide network of communications, public relations and
marketing consultants. Brodeur will provide strategic positioning and
messaging, media and analyst relations, and other services to build awareness
of National Shopping Service as the leader in mystery shopping services.
Brodeur's San Francisco office will lead the account.

"Brodeur demonstrated its ability to think and act both strategically and
creatively in helping distribute our message to customer-centric companies in
need of customizable mystery shopping services," said Matt Wozniak, president
and CEO of National Shopping Service. "With confidentiality and secrecy being
defining characteristics of this industry, mystery shopping services like ours
do not always receive the attention they deserve for their contributions to
businesses around the world. We chose Brodeur to help us get the word out."
"National Shopping Service serves some of the biggest names in the retail
world and does so with a notable technological advantage," said Terresa
Christenson, SVP and general manager, Western region, Brodeur Worldwide. "It
is a fascinating, relatively unknown industry and we are confident that
Brodeur's proven PR programs will help raise National Shopping Service's
profile to become the most recognized mystery shopping services provider in
the world."

About National Shopping Service
National Shopping Service offers customizable mystery shopping services
and solutions for Global 2000 retail organizations. Through its personal,
consultative approach, National Shopping Service uses state-of-the-art data
collection methods, Web-based technologies and proprietary processes to give
companies the information they need to understand and affect their businesses
at points of customer interaction. Its work provides managers with third-
party data validation for programs that increase customer loyalty and
retention while also improving staff performance throughout the organization.
With a network of nearly 150,000 trained mystery shoppers conducting more than
30,000 site visits per month, National Shopping Service provides insights on
employee / customer interactions that help companies improve business
performance. More information can be found at:
http://www.nationalshoppingservice.com.

About Brodeur Worldwide
Founded in 1985, Brodeur Worldwide (http://www.brodeur.com) is a leading
strategic communications group with offices and partners in important markets
around the world. Brodeur Worldwide specializes in public relations,
marketing and corporate communications in sectors such as technology, finance,
health care and consumer. Brodeur is a recent PR Week Agency of the Year and
is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a
leading global marketing and corporate communication company.

CONTACT:
Jan Lawlor
Brodeur Worldwide
(617) 587-2846
jlawlor@brodeur.com
http://www.brodeur.com